Here are brief guidelines to help you buy jewelry online. Follow these steps, and you will be much more likely to get quality gems from a reputable dealer at an affordable price.
#1 — Begin with the end in mind
Before you even start looking, write down your “parameters.” Who are you shopping for? How much money do you have to spend? What is the jewelry for (e.g. an Irish wedding gift)? Do you need it personalized? Set your vision for what you want to get and what you want to spend before you begin browsing options. This will keep you focused and protect your pocketbook.
#2 — Open your mind to different styles
You may have your heart set on a traditional Claddagh ring for your honey. And while you may ultimately choose this option, don’t be afraid to explore necklaces, pendants, and charms. Often, our best jewelry decisions are spontaneous. As long as you stay within your price range, let your imagination run wild.
#3 — Understand the piece before buying it
Knowing an item’s mythology and history makes you appear more thoughtful as a gift giver and protects you against making bad buying choices.
#4 — Only do business with reputable dealers
This should go without saying. But it can be all too easy — when you’re buying jewelry online and bargain-hunting — to wind up at a less-than-reputable site. Make sure your online dealer boasts a solid reputation, has a safe and secure purchasing system, and has good customer reviews. Read over terms of the purchase agreement, and understand how and when your item will ship to avoid an awkward situation where you have to explain to your giftee that “sorry for the delay, but your gift will be here soon… probably.”
